Why your business exist?
Beside to make money. Why your business exist?
When people get questions like this.
They don’t have anything besides silence in awkwardness or they ask the question back.
Truly, your business must have something else right?
This is where a brand strategy comes along.
Sometimes is hard to define how your customers perceive you.
Or your business, which is where brand strategy comes in.
BUT Lucky for you.
Here is the Big 5.
Quick question for you to ask when starting a brand strategy:
Purpose,
Where is your target destination?
Why do you want to go there?
Why should people care?
Vision
How does it feel if you get to your destination?
What does the brand want to accomplish?
Mision
What does your brand give and strive for?
Values
What do you believe in and stand for?
Personality, People connect with people
What is it like, if the brand is human?
What personality trait would it have?
As we come to the end of this article.
It’s worth emphasizing the importance of storytelling in brand strategy.
As the adage goes.
“The story is almost everything regarding communication.
Because we have connected through the story since the dawn of human time.”
This is especially true when it comes to creating a strong and effective brand.
To create a successful brand strategy.
It’s essential to have a clear understanding of your brand’s story.
Who are you as a company?
What motivates you?
What makes you unique?
Answering these questions can help you craft a compelling brand narrative. That resonates with your audience.
The “big five” questions of brand strategy — Who, What, Why, How, and Where — are all intertwined with the story of your brand.
Who you are, what you do, why you do it, how you do it, and where you do it is all part of your brand’s story.
Once you have a clear understanding of your brand story and the answers to these questions.
You can develop a brand strategy that is both authentic and compelling.
Your brand story should be the foundation of your marketing efforts.
Guiding everything from your messaging to your visual identity.
In today’s crowded marketplace.
It’s more important than ever to have a strong and memorable brand.
By understanding the power of storytelling.
And answering the big five questions of brand strategy.
You can create a brand that resonates with your audience and sets you apart from the competition.
